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Leadership | Sep. 30, 2015

A Day In The Life Of A Communications Director

Church Communications Director

This is part two of our series. If you want to check out our first blog with Chris from Brook Hills, click here .

Today we are sharing a little bit about how Timmy Collins from Vestavia Hills UMC  performs his role as communications director. Again, we hope the information below helps any churches looking at starting a communications team or hiring a communications director.

What does your communications team look like? Is it all full-time staff or made up of volunteers?

In our communications department, it is myself and our graphic designer. We typically work 8-5, Monday-Friday. What we do every week varies tremendously depending on current projects. Our entire staff meets every Monday, and every other month we do long-range planning with the staff as well. We try to work 2 to 3 months in advance, but we are ready to handle last-minute projects as well.

What is a little unique about our church is that every day we have 200 to 300 people coming through our doors for some kind of event, so we are constantly working on projects to be prepared.

What is the biggest responsibility you have as the communications director?

This can vary, but my number one responsibility is our website. I track all statistics and manage the content for almost the entire website.

What advice would you give churches who are considering hiring a communications director?

I talk to a lot of other churches who are asking themselves this question. My biggest piece of advice is to absolutely do it. Because of  today’s technology and media, you can’t afford not to. People build their opinions of your church before even visiting, by what they see online or through other media. If your church has more than 500 members, it is probably time to start looking into a communications team.

A lot of churches will have current staff members manage the communications responsibilities on top of their other duties. But having someone dedicated to a communications role will ensure that your church’s message is clear throughout all types of media. Also, a full-time person can really live and breathe this role and dedicate their time and passion to telling your church’s story.

What software or apps make your life easier at work?

We use BaseCamp, an online project management tool that allows us to track and organize a project’s emails and communications. It is our go-to place for organization.

What is the best part of being the communications director at Vestavia Hills UMC?

Being able to celebrate our ministry here and share it with our community is what brings me the most joy. Instead of simply asking people to come join us, I get to share our story in a way that makes people actually want to come join something significantly larger than they can imagine. I love what I do.

We hope this mini blog series helped our readers to understand the role of a Communications Director at a church better. If you have something to add to the conversation, please leave a comment. We would love to hear what other Communications Directors are up to.

Sarah Blackmon Church Marketing Specialist, d2design
Sarah Blackmon Church Marketing Specialist, d2design
  • Rick Simmons

    Timmy is the man!