I recently came across a blog post by Jeff Bullas with 38 tips for how a business should use social media. As I read through his advice, I thought the information would be great for churches too. Here are some tips Jeff gives that churches should also take note of.

For Facebook:

  • Use first-person plural when speaking about your church.
  • Don’t post on others’ walls asking them to like your church’s page.
  • Respond to every comment whether they are nice or mean.
  • Don’t overdo it. Make sure there are a couple of hours between posts.

For Twitter:

  • Use hashtags wisely. Too many hashtags or long hashtags can get annoying for users.
  • Give people space to retweet you by not using all 140 characters every time.
  • Use your logo as your avatar.

For Instagram:

  • Never repost someone else’s picture without permission or without giving them credit for the photo.
  • Engage with other users’ photos; don’t just post and wait for people to engage with yours.
  • Avoid selfies and food photos.

For Pinterest:

  • Always, always, always link back to the source.
  • Don’t use low-quality images.
  • Don’t use images that have nothing to do with the link. This is spam!

To see the entire post and all the tips, go here: http://www.jeffbullas.com/2014/09/19/social-media-etiquette/

Cheers to good social media etiquette.