About 4 years ago, I was part of a missions team that took a short-term trip to a remote part of northern India. The week we were set to fly out, a large earthquake hit the area to which we were traveling. Because of this quake, we were able to get access to closed-off places in the region because we were now bringing medical supplies as well as the Gospel. It was a total God thing that allowed us to share the Gospel to completely unreached people groups. This caught the attention of a Christian newspaper, and they sent a reporter with us to India to write about the trip.

I was excited that the trip would be the focus of an article that would be ready by thousands of people. When I got a copy of the story, I’ll never forget how I felt reading the intro. The author listed the team members’ occupations (an engineer, a paramedic, a law student, an agent at an accounting firm, a physical therapist), but didn’t mention mine at all.

Ouch.

I get it though; someone with a marketing background isn’t really what comes to mind for an earthquake relief team.

So, this got me thinking: How can churches utilize people in their congregations with marketing and communications backgrounds?

Recruit church members with a marketing background to form a communications team.

Think about it. These guys and gals have the backgrounds to design promotional materials, create videos, update websites, and help with social media and blogs,

So many churches aren’t able to hire a full-time communications director or team, and recruiting volunteers to manage these tasks is a simple (and free!) way to solve that problem. Bonus: You’re also providing a way for church members to serve their local church.

Us marketing and communications peeps may not be able to run triage on a medical mission trip, but we are good at running social media sites and reaching more people through creative marketing efforts. Take advantage of us!